The STR storytelling starter kit
Turn your property into more than just a listing — make it a destination guests remember.
Download your free Storytelling Starter Kit
A practical, step-by-step guide designed for STR hosts who want to stand out in a crowded market — with tools that take less than 20 minutes to use.
Why this guide matters
Most hosts struggle with the same issues:
- Struggling to describe their property without sounding “salesy”
- Spending hours overthinking content that doesn’t convert
- Blending into the sea of similar listings
This guide cuts through the noise and gives you everything you need to:
✅ Define your story in a way guests actually connect with
✅ Align your photos, videos, and words to create trust
✅ Build a strategy that’s simple, repeatable, and effective
What’s inside the kit
Why this guide will be useful to you → Clarity on what storytelling really means for your STR
From chaos to strategy: here’s your action plan → A framework to bring order and direction to your content
Define your story → The foundation of your unique positioning
Know your ideal guest → Stop speaking to “everyone” and connect with the right people
Photos and videos to stand out → Simple visual storytelling tips to elevate your property
Story-to-Touchpoint Map → How to use your story across platforms for consistency and impact
The Trust Checklist → A quick test to ensure your content builds confidence and makes you stand out
About Tiziana Babbucci
When it comes to tourism, it is not enough to simply ‘do marketing’: you need vision, strategy and the ability to transform every piece of content into a tool that delivers real results.
This is what Tiziana Babbucci has been doing for over 15 years.
With a career path that started with the operational management of accommodation facilities and led to strategic and creative management, Tiziana has a deep understanding of the challenges of hospitality and knows how to turn them into opportunities for growth.
After founding and running her own travel agency, she now heads B2production, a company that develops visual strategies for hotels, resorts and tourism businesses in Italy and abroad.
Her approach is clear:
- enhance the identity of each property,
- attract the ideal guests,
- build lasting strategies that increase bookings and loyalty.
Tiziana does not just talk about theoretical marketing: she provides concrete examples, operational frameworks and a vision that combines aesthetics, strategy and long-term results.